ALL NEW 2019 Volvo XC40 – GREAT SUV

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ALL NEW 2019 Volvo XC40 – GREAT SUV – A new Volvo crossover that will anchor the small end of the Swedish automaker’s SUV lineup. Previewed last year by a concept called the 40.1, the XC40 will continue the styling renaissance begun by the flagship XC90 but with a more youthful character to go along with its smaller size and lower price point. These spy photos show that the production car will hew closely to the concept, which shares its concave front grille, Thor’s Hammer headlights, and vertically oriented taillights, signature elements of recent Volvo designs. Interior photos show a familiar theme as well, with a large vertical touchscreen dominating the center stack, although materials won’t be quite as rich as those found in top-of-the-line 60- and 90-series models.

Why It Matters: If Volvo wants to be taken seriously as a global luxury brand, it needs a broad lineup to compete with Mercedes-Benz, BMW, and Audi. The small end of the upscale market has grown in recent years, and Volvo has been without such vehicles in the U.S. since the S40 and V50 were discontinued in 2011. The XC40, along with its expected S40 sedan and V40 wagon stablemates, should give Volvo an accessible price point that will bring new buyers into the fold and increase sales volumes considerably.

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