Introducing the Lucid Air. Combining forward-looking design with groundbreaking technology, Lucid has established an entirely new class of vehicle. Learn more at lucidmotors.com
Clear the Air – The $52,500 Lucid Air
With the event now completed, we realize that there are aspects of the company and the Lucid Air that could use further clarification. We also realize that additional questions will arise periodically, requiring our timely response. To address these questions, we are creating a new blog series we call Clear the Air, the first edition of which I am using to elaborate further upon the pricing and features of the Lucid Air.
The car that we have been showing publicly represents a well-optioned Lucid Air, leading to confusion regarding the price range. Much of the speculation suggests that the starting price of the car will be over $100,000, which is not accurate. The Lucid Air will have a base price of $52,500, after the federal tax credit available to buyers of battery electric vehicles is subtracted. The base model car will be well appointed and enjoyable to drive. It will provide superior comfort, a better user interface, and better performance than comparably priced BMWs and Mercedes-Benzes.
Is it vaporware? An electric 200-mph Tucker? Our crystal balls aren’t clear enough to say for sure, but right there in the Javits Center Crystal Palace concourse sat not one but two Lucid Air prototypes. One looking all auto show prepped—sleek, luxurious, and beautifully appointed—the other all full of bugs and roll cage tubing, fresh from a top-speed stability test on the 7.5-mile oval test track at Ohio’s Transportation Research Center where it reportedly hit its electronically governed top speed of 217 mph (350 km/h).
Features of the base Lucid Air include:
400 horsepower (rear-wheel drive)
All hardware necessary for autonomous driving
Huge interior space in an efficient package
Two trunks, one in the front and one in the rear, with a combined storage capacity of over 32 cubic feet (similar to the volume of a 4-person hot tub)
12-way power front seats
LED multi-lens array headlights
Four screens, with interactive-touch surfaces on three
5-seat configuration with a rear bench seat
10 advanced airbags
10-speaker audio system
Over-the-air software updates
Above the base model, there will be a number of available options, as demonstrated by the alpha show car, which will allow the Lucid Air to compete with the best of the large luxury cars. We don’t yet have all of the options and packages ready to announce, but we can give you a sense of what options will be available:
315-mile and 400-mile-range battery options
Up to 1,000-horsepower twin-motor configuration, with all-wheel drive
Fully active suspension, delivering a world-class ride
Rear executive seats that recline up to 55 degrees
22-way power front seats with heating, ventilation, dynamic bolsters, and massage
21-inch Lucid-design wheels
29-speaker audio system with active noise cancellation
Expanded leather trim with corresponding material upgrades
A fully loaded Lucid Air will have higher performance, greater comfort, and better efficiency than the current high-end market benchmarks. This unique set of attributes will allow the Lucid Air to compete with the best in the world, across multiple automotive classes. The price of a fully loaded Air will be above $100,000, but we are not yet able to provide specific top-of-the-line pricing.
The Launch Edition
We have also received many questions related to the pricing and features for the 255 Launch Edition cars that will be the first customer cars off of the production line. These cars will be very well optioned as standard and will be priced over $100,000. Expect a 315-mile range, 1,000 horsepower, autonomous driving hardware, 21-inch wheels, and an upgraded audio system for starters. Some features, such as the rear executive seats, cannot yet be confirmed for early production. The Launch Edition cars will also have unique colors and badging, signifying their special nature. Additional details will be announced closer to the start of production.
We hope this post has provided additional insight into the pricing and optional feature strategy for the Lucid Air. We intend to have a car that is competitive in features and price with mid-level luxury vehicles and can also be configured to compete with the best cars in the world across classes.
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